JZD
Photo Credit: JZD
JZD
In 2016, Jen and Vero launched JZD, a lifestyle brand that strongly focuses on celebrating and empowering Latina culture. Inspired by a desire to reconnect people to their roots and emphasize their inherent strength, they faced many challenges but gained significant recognition with their Pink Latina Power Tee. Over time, responding to community support, JZD broadened its product line, strengthening its bond with customers.
In 2021, a major rebranding took place, expanding the team to six passionate individuals. With Jen's experience as a Mexican immigrant and Vero's insights as a first-generation Mexican-American, the brand prioritizes elevating marginalized voices. As JZD grows, its mission remains: championing cultural representation and fostering a deep sense of community.