RUFSKIN
Photo Credit: RUFSKIN
RUFSKIN
RUFSKIN has evolved over two decades from a brand to an emblematic lifestyle. RUFSKIN offers an array of products, from jeans to sportswear, echoing the vibrancy of the California lifestyle. RUFSKIN stands out for its commitment to quality, with each piece thoughtfully designed and crafted in Southern California.
Behind RUFSKIN's success is the duo of Douglas and Hubert. Their journey began in Paris's fashion realm before they sought the allure of the USA, eventually finding a home and inspiration in California. The brand's unique name, "RUFSKIN," has its roots in "casca-grossa," a Brazilian Jiu-Jitsu term translating to "tough skin." As they commemorate the brand's growth and evolution, Douglas and Hubert also celebrate a personal landmark – 32 cherished years together.