SAMMY
Photo Credit: SAMMY
SAMMY
SAMMY Shop is an apparel brand created from traditional clothing sections' constraints. Clark Samuel yearned for the styles he saw in the women's section and embarked on a journey at Parsons in New York to challenge fashion norms. Confronted by the industry's unrealistic beauty standards, Sammy was determined to redefine fashion as a tool for genuine self-expression. SAMMY is designed to be the ultimate closet, offering quality garments that evoke confidence regardless of gender.
Each garment is a product of numerous hands and hearts, from the skillful seamstress to the confident wearer. Clark's minimalist design approach allows the brand to resonate universally, emphasizing comfort, confidence, and authenticity.