Smood
Photo Credit: Smood
Smood
Smood is a pioneering skincare brand created to transform the treatment of acne-prone skin. Founded on the principle that caring for problematic skin should be neither a chore nor confined to clinical, uninspiring products, Smood offers a refreshing approach with its fun, approachable, and uncomplicated skincare line. The brand's philosophy centers around balancing and nurturing the skin with gentle yet effective ingredients that calm, hydrate, and treat without overwhelming it.
The driving force behind Smood is Andrew Lau, whose own struggles with acne sparked a decade-long journey of research, experimentation, and discovery in skincare. After years of battling severe breakouts and the harsh treatments that often exacerbated his skin issues, Andrew recognized a fundamental flaw in the conventional acne treatment methods offered by the beauty industry. His message is clear: having acne is normal, and everyone deserves to feel beautiful, no matter their skin condition.