SO GAY ROSÉ
Photo Credit: SO GAY ROSÉ
SO GAY ROSÉ
Tim Chan co-founded SO GAY ROSÉ, a brand that turned "That's so gay" into a message of empowerment, sparking discussions on authenticity and acceptance. With proceeds supporting The Trevor Project and local LGBTQ+ organizations, this Oakville, California-based wine challenges stereotypes with its zero-sugar, high-alcohol content, and tart citrus profile, deviating from the expected sweet and fruity rosé.
Opting for canned packaging to demystify wine and enhance accessibility, SO GAY ROSÉ offers a portable, approachable experience. The cans are intentionally smaller, equal to one glass of wine, promoting moderation and enjoyment without the wine getting warm or stale, making it a perfect companion for various outdoor and social activities.