Alder New York is a gender-neutral skincare brand that offers clean, vegan, and science-backed products including face masks, moisturizers, hydrating oils and lip balms.

Mintty Makeup is a cosmetics line founded by Brooklyn-based drag artist and activist Junior Mintt with a bold Black, Trans, Queer perspective infused with kindness and empathy.

Kaleidoscope is an innovative hair brand that is on a mission to break down barriers and challenge traditional industry norms under the visionary leadership of Founder Jesseca "Judy” Dupart.

Good Light is a progressive beauty brand that celebrates inclusivity and challenges societal norms while creating clean, vegan, and cruelty-free products.

Kiss My Face is a clean beauty and personal care brand dedicated to sustainability while using all-natural, quality ingredients in their soaps, shave lotions, deodorants, plus more.

Snif is a luxury scent brand that is leading a wave of change in the fragrance industry and believes that finding scents you love should be simple and fun.

Kimchi Chic Beauty, founded by drag queen and makeup artist Kim Chi, is an inclusive beauty brand that challenges conventional beauty standards through vibrant and diverse makeup products.

The Barb Shop creates hair styling products and community for women, non-binary, and trans people who express themselves through their short hair.

About Face is a bold and inclusive beauty brand that empowers individuals to embrace their uniqueness and express themselves through high-performance makeup.

Volition is a skincare brand driven by the power of community and consumer input, aiming to revolutionize the beauty industry with their unique crowd-sourcing approach.

JVN Hair, founded by Jonathan Van Ness, is an innovative haircare line that promotes self-expression and celebrates individual beauty with its clean and effective ingredients.

Jason Wu Beauty is a beauty brand founded by renowned fashion designer, Jason Wu and built on the belief that beauty should be effortless and chic.

Thrive Natural Care is a regenerative and plant-based skincare company with a mission to make people and the planet better through affordable and effective natural skincare products.

Beekman 1802 is a skincare brand that epitomizes the beauty of simplicity, craftsmanship, and the transformative power of nature, founded by Josh Kilmer-Purcell and Brent Ridge.

Well People is an influential clean beauty brand that has reshaped the beauty industry through their commitment to safe, effective, and sustainable makeup products.

Artist Couture, founded by makeup artist and beauty influencer Angel Merino, is a dynamic beauty brand that combines high-quality products with a focus on inclusivity and self-expression.

Loveseen is a trailblazing beauty brand offering inclusive and comfortable false eyelashes that celebrate diversity and empower individuals to embrace their unique beauty.

Flower Beauty, founded by Drew Barrymore, is a cruelty-free cosmetics brand that offers affordable, high-quality products designed to enhance natural beauty and promote inclusivity.

Founded by Celebrity Hairstylist, Joseph Maine, and CoFounder, Sabrina Maine, to deliver products that are fun and easy to use while encouraging daily self-expression through beauty.

Madison Reed is a trailblazing beauty brand founded by Amy Errett and Sabrina Riddle, offering innovative and personalized at-home hair color and care products.