WHAT PEOPLE ARE SAYING ABOUT FAMM

As a queer married couple, we understand firsthand the importance of LGBTQ+ rights and protections. We strive to empower our community, believing that our lived experiences uniquely position us to make impactful changes that others cannot.

As a queer married couple, we understand firsthand the importance of LGBTQ+ rights and protections. We strive to empower our community, believing that our lived experiences uniquely position us to make impactful changes that others cannot.

Married couple Cat Perez (she/they) and Marianna Di Regolo (she/her) created LGBTQ+ online marketplace Famm after struggling to find affirming brands. "The only time we'd see LGBTQ+ businesses and stories highlighted was during Pride month, and it just felt like we deserved more than that once-a-year spotlight," Perez tells PS.

When Cat Perez and Marianna Di Regolo, a queer married couple with a toddler, launched “Famm” in 2023, they understood the importance of choice, whether it be the family you create, the family you choose, or the service providers and products within a community that bridges us all together.

When Sacramento-based Cat Perez (she/they) and Marianna Di Regolo (she/her) met through friends at a popular queer bar in San Francisco 15 years ago, they never imagined where they’d be today:

With the upcoming holidays fast approaching, shoppers in need of gifts who also want to support LGBTQ businesses can utilize the online marketplace at the website Famm. Its owners have curated a list of nearly 400 LGBTQ-owned companies from across the U.S. and internationally.

Famm officially launched in 2023 and off to an amazing start. Cat and Marianna share more of their brand story, brand strategy, vision, and advice for emerging brand founders.

Listen for encouraging advice and strategy!

We were lucky to catch up with Cat / Marianna Perez / Di Regolo recently and have shared our conversation below. Cat / Marianna, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business? Famm was born out of two personal pain points:

For years, Famm founder and CEO Cat Perez (she/they) struggled to find clothing that best represented her gender expression. “As I have navigated my gender and identity over the past decade or so of my life, I’ve really been trying to figure out clothing––how I am presenting myself and what feels right on my body and in my being,” Perez said.