WHAT PEOPLE ARE SAYING ABOUT FAMM

  • Cat Perez and Marianna Di Regolo Create Ripple Effect Through Platform That Elevates and Connects LGBTQ-Owned Businesses

    When Sacramento-based Cat Perez (she/they) and Marianna Di Regolo (she/her) met through friends at a popular queer bar in San Francisco 15 years ago, they never imagined where they’d be today:

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  • Famm is encouraging the LGBTQ+ community to take Pride in every purchase

    When Cat Perez and Marianna Di Regolo, a queer married couple with a toddler, launched “Famm” in 2023, they understood the importance of choice, whether it be the family you create, the family you choose, or the service providers and products within a community that bridges us all together.

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  • Emerging Brands Podcast: Cat Perez & Marianna Di Regolo, Co-founders of Famm

    Famm officially launched in 2023 and off to an amazing start. Cat and Marianna share more of their brand story, brand strategy, vision, and advice for emerging brand founders.

    Listen for encouraging advice and strategy!

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  • Meet Cat / Marianna Perez / Di Regolo

    We were lucky to catch up with Cat / Marianna Perez / Di Regolo recently and have shared our conversation below. Cat / Marianna, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business? Famm was born out of two personal pain points:

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  • Famm makes it easy to discover LGBTQ-owned brands

    For years, Famm founder and CEO Cat Perez (she/they) struggled to find clothing that best represented her gender expression. “As I have navigated my gender and identity over the past decade or so of my life, I’ve really been trying to figure out clothing––how I am presenting myself and what feels right on my body and in my being,” Perez said.

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