The Barb Shop creates hair styling products and community for women, non-binary, and trans people who express themselves through their short hair.

About Face is a bold and inclusive beauty brand that empowers individuals to embrace their uniqueness and express themselves through high-performance makeup.

Volition is a skincare brand driven by the power of community and consumer input, aiming to revolutionize the beauty industry with their unique crowd-sourcing approach.

JVN Hair, founded by Jonathan Van Ness, is an innovative haircare line that promotes self-expression and celebrates individual beauty with its clean and effective ingredients.

Jason Wu Beauty is a beauty brand founded by renowned fashion designer, Jason Wu and built on the belief that beauty should be effortless and chic.

Thrive Natural Care is a regenerative and plant-based skincare company with a mission to make people and the planet better through affordable and effective natural skincare products.

Beekman 1802 is a skincare brand that epitomizes the beauty of simplicity, craftsmanship, and the transformative power of nature, founded by Josh Kilmer-Purcell and Brent Ridge.

Well People is an influential clean beauty brand that has reshaped the beauty industry through their commitment to safe, effective, and sustainable makeup products.

Artist Couture, founded by makeup artist and beauty influencer Angel Merino, is a dynamic beauty brand that combines high-quality products with a focus on inclusivity and self-expression.

Loveseen is a trailblazing beauty brand offering inclusive and comfortable false eyelashes that celebrate diversity and empower individuals to embrace their unique beauty.

Flower Beauty, founded by Drew Barrymore, is a cruelty-free cosmetics brand that offers affordable, high-quality products designed to enhance natural beauty and promote inclusivity.

Founded by Celebrity Hairstylist, Joseph Maine, and CoFounder, Sabrina Maine, to deliver products that are fun and easy to use while encouraging daily self-expression through beauty.

Madison Reed is a trailblazing beauty brand founded by Amy Errett and Sabrina Riddle, offering innovative and personalized at-home hair color and care products.

Boy Smells is an inclusive and innovative brand that offers sensuous fragrances and intimate apparel, challenging gender norms and inviting individuals to embrace their unique identities through daily rituals of self-expression.

Meow Meow Tweet is an all-natural vegan apothecary founded by Brooklyn-based artists Jeff Kurosaki and Tara Pelletier.

AF is the renowned hairstylist and fashion tastemaker behind a brand that offers high-quality hair products, empowering individuals to embrace their unique style and enhance their natural beauty.

Pause Well-Aging is a revolutionary skincare brand founded by Rochelle Weitzner, dedicated to empowering women to embrace their unique beauty and achieve healthier, more vibrant skin at any age.

Empower BodyCare, founded by Trista Okel, offers a range of award-winning, completely natural CBD-infused products with a commitment to ensuring the highest quality, safety, and transparency.

House of Dear is a clean haircare brand founded by master hair artist Holly Dear, offering high-quality products that prioritize hair health and deliver exceptional results.

Tanaïs, a writer and perfumer based in New York City, embraces their intersectional identity, fragrance, sensuality, culture, and more into their work.